Ecommerce Every publisher needs a web site. The first question is what will be the purpose of your web site? - To sell books directly to consumers?
- To promote your titles?
- To serve as an online 24/7 information source for vendors, customers, and publicity sources?
The next question is how to build it? - Do you do it yourself or hire someone to do it for you?
- Do you add a web designer to your staff?
- Do you contract with a web design firm?
The third question is how to make it a success? - How to attract visitors?
- How to ensure that the visitors are satisfied?
- How to make visitors into repeat visitors?
| 
