Tip: Our typical website project's budget allocates 10% to planning, 20% to design, 40% to content, and 30% on marketing.
2. The site took too long to implement.
You need to be able to go live within 90 to 120 days. If you take a year you will have spent more that you should have, lost sales to your competition, and you will be using outdated technology.
We generally find that it takes 1 month to plan the web project, and 2 to 3 months to implement the project.
3. They failed to study the competition.
Look at their sites. What features do they offer? How fast do the pages load? What makes you want to come back to them? How easy is the site to navigate?
4. They lacked a marketing plan.
If customers can't find your site or do not know that it exists they can't order from it. Most new customers come from search engines and people on search engines are looking for information.
4. They hired the wrong designers.
They were too large for their company, too small, or that lacked experience in bringing e-commerce sites live on time, on budget, and stress tested. You want to use experienced web designers that are a match with your company and your budget.
5. They built from Scratch
You should use tried and test code. Why spend time and money building a shopping cart if you can buy one used by over 10,000 websites?
We strongly recommend using turnkey web store software/services to handle the backend (order processing and product database) and modifying the look and feel of the site
6. They failed to consider the ongoing costs of maintaining a web site.
Its takes money and staff time to keep a web site current. Who wants to order from a site that was last updated in 1999 or 2001?
7. Management Does Not Study Customer Viewing Habits.
