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Small Press Online Book Marketing

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Software for: Small Publishers | Medium Publishers | Large Publishers

We recommend that new book publishers put most of their resources into producing and marketing books and limit the amount that they invest in computer information systems.

New publishers should start with QuickBooks Premier to handle their accounting and Publishers Assistant, AnyBook, or DashBook to manage their sales and royalty calculations. If you want to manage your sales through QuickBooks look at Easy Royalties to manage your royalty accounting.

Software Price
AnyBook $89 to $729
DashBook $249
Easy Royalties $500+
Publishers Assistant $0! for Single User

Download our Publishing Software Recommendations for Startups for our computer software and hardware recommendations.

Small book publishers with strong financial backing should consider the Acumen book publishing software. Sourcebooks, named one of the largest independent publishers in the USA, started with a single user Acumen system and now has a 20+ user system. Three of the top 5 fastest growing independent publishers in the United States use Acumen.

Opinion: The best software solutions are frequently updated with new functionality. This demonstrates a software developer's commitment to the product and their clients. All of the solutions listed in this section are frequently updated.


Acumen (About $25,000+)

"I would recommend ACUMEN. We bought it 5 years ago when we had maybe 15 titles. It's helped us grow more than 10-fold since. The nice thing about ACUMEN is that it will grow with you. We bought the single-user version and had one ACUMEN workstation. We ran that for about three months and went to three users. And then grew from there. I know that when I bought that first one-user system, I thought it was so...... expensive, but it has made such an enormous difference that it's more than paid for itself. Actually, within three months we didn't know how we had ever lived without it.

- Dominique Raccah, Publisher and President, Sourcebooks, Inc.

Approximately 180+ small to medium sized publishers use this software.

Website: www.acumenbook.com

Request a free 36 page overview of the Acumen Book Publishing software.

Opinion: ACUMEN book publishing software is a fully integrated ERP solution that offers publishers a technical support and functionality (they have optional modules such as ecommerce, email list management, remote fulfillment, point of sale, and subscriptions) not offered by other vendors in this class. If you expect your company to grow into a multi-million dollar operation and are well financed you should consider this software. Used by small companies with sales under $1M and large companies with sales of $30M+.

If you are not well financed we recommend that you purchase one of the lower cost options listed below, and put the money that you save into acquiring, producing and marketing new titles.


AnyBook (about $89 to $729)

Carefully crafted and well tested, AnyBook is the winner of a number of shareware awards and is highly regarded in the publishing and software worlds. Designed for small and self-publishers, it generates invoices and billing statements, keeps track of inventory, handles book returns, produces sales reports, records customer payments, tracks consignment items, and creates mailing lists.

Website: www.ronwatters.com/RonSoft5.htm

Opinion: We like AnyBook for its amazing feature set, frequent updates and low price. Its perfect for the small publisher or self published author just starting out and offers functionality not offered by competitive products. You can start with Version I of their software; however, you will need Version III ($239 for single user, $269 for multi-user networked version) if you want to generate royalty statements, and upgrade to more powerful versions as your company grows.


DashBook ($249 per user)

DashBook manages your inventory, preparing invoices and statements,  tracking sales data, and calculating royalties. A large number of reports are available to provide status on any part of your business at a moment's notice. DashBook has a dashboard that gives you a good overview of your sales and receivables. A free 30 day trial version is available.

Website: www.dashbook.com

Opinion: An easy to use and affordable solution for small presses. Dashbook has a modern user interface and is frequently updated based on user requests.


Easy Royalties (starting at $500 for 50 or fewer titles)

Easy Royalties is an affordable royalty solution for small to medium sized book publishers that can handle complex royalty contracts. You can import authors, titles, royalty contracts and sales and and export payment information to your accounting software.

An optional rights management module; That's Rights, integrates with the software. This module is designed to help you market subsidiary rights (i.e. translation) rights and collect the monies due on these rights sales.

That's Rights and Easy Royalties have clients in more than 10 countries. The New York Museum of Modern Art is one of their larger clients.

A free 30 day trial version is available.

Website: www.easyroyaltiesusa.com

Opinion: Start with a 50 title system and upgrade your license to 100, 200, or a 1000+ titles as your company grows. You can manage subsidiary rights sales (foreign translation rights) with their optional rights management module. Most clients in the United States use Easy Royalties with the QuickBooks accounting software.


Publishers Assistant ($0 to $420/year)

For publishers with 1 to 100 titles.

Handles royalties, commissions, consignment, inventory, review copies, backorders, standing orders, subscriptions, and other issues specific to the publishing industry. The single user version is Free! The multi-user versions costs $35/month.

Publishers Assistant also offers two affordable optional modules/services that offer important publisher specific functionality.

Couplet stores and transmits title information; such as author bio, long description, short description, table of contents, to major retailers and wholesalers. Price $99USD.

Publisher Assistant Web Services provides publishers with a turnkey ecommerce ready website.

Visit their website to download a demo of the Publishers' Assistant software free of charge.

Approximately 200 small publishers use this software.

Web Site: www.pubassist.com

Opinion: We like Publishers Assistant for its ease of use, frequent updates, strong feature set and their focus on the book publishing industry.


Updated: December 27, 2009

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