eBook Publishing Software

Software for Self Publishers

Though most of our clients have sales of $5M to $100M, we offer these recommendations for the many self publishers that ask us about eBook publishing.

Why eBooks?

Once you've written the book, compiled it as an eBook (easy using software like eBook Pro that comes with the 2009 Insiders Guide to Marketing Your Business on the Internet (as of March 20, 2009)), and uploaded it to your website, that's it..

• You DON'T pay to have your information printed (FREE!)
• You DON'T pay to deliver your products (FREE!)
• You DON'T don't pay for warehouse space (Not required!)
• You DON'T have to hire any staff (Not required!)

... Because your eBooks are delivered automatically, electronically, to every single buyer, within MINUTES of the order being placed!

And, since you DON'T need to pay for all this extra overhead, almost all the money you make selling eBooks goes directly into YOUR personal bank account.

Internet Marketing

If you want to know how to sell information products online effectively, we recommend that you start by purchasing the 2009 Insiders Guide to Marketing Your Business on the Internet. This is the most complete guide to internet marketing of informational products that we know of. Its a 900 plus page step by step guide to internet marketing.

That said, if you are just starting out we recommend that you;

1. Purchase and read the 2009 Insiders Guide to Marketing Your Business on the Internet. Use this guide to write your own action plan, and stick to the plan if you want to succeed.

2. Then, write your eBook, and hire someone to edit & proofread it. If you are new to publishing you may want to consider using the Book Design Wizard for Microsoft Word to get you started (price about $37). Note that this software only runs on a PC and requires Microsoft Word. If you don't have Microsoft Word I suggest that you purchase the Microsoft Office Home and Student Edition which includes the Word 2007 software. You should also purchase a book on how to use this software. I recommend Microsoft Word 2007 Step by Step.

3. Only after your eBook is written should you purchase your eBook software and setup your website.

4. Start marketing your website. For if no one knows about it, you will get no visitors and no sales.

eBook Software

For eBook Publishing there are several software options. These include - Adobe Acrobat, eBook Pro and Desktop Author and countless other solutions. Each has their unique strengths and weaknesses.

Adobe Acrobat is a universal standard. If you are not afraid of users copying and distributing your files use Adobe Acrobat. You can purchase adobe acrobat from Adobe or Amazon.com. You can arrange for payment from your web site by using PayPal.

If you want to protect your intellectual property you can use E-book software such as eBook Pro or Desktop Author to convert your book into an eBook.

Desktop Author has embedded payment option - for which you pay a small one time setup fee and a small percentage is deducted from each sale. If you are pinching pennies you will find this a more affordable option than eBook Pro.

With eBook Pro you are responsible for setting up your own merchant account. You can do this through 1shoppingcart.com for $99 a month, however, you are not charged a percentage of the sale. Furthermore, eBook Pro also allows you to collect the readers name and email, for use in future marketing campaigns.

If you have a small volume of sales we suggest that you go with Desktop Author. If you expect sales to exceed $1000 a month it may be more cost effective to go with eBook Pro.

Adobe Acrobat

Adobe Acrobat PDF files can be protected in a number of ways;

1. Password Protection - the publisher may require a users enter a password to open the file.

2. You can control whether your customer copy or print from a document. Harlequin sells PDF romance novels with print and copy features disabled.

eBook Pro

eBook Pro not only protects your book from printing and copying but also from being opened by unauthorized persons. The eBook checks with its server to see if it has a valid active registration code and if the user has not  exceeded the number of registrations which you established for your e-books. Publishers can disable the eBook if a customer wants a refund.

Pricing for eBook Pro is $197. (But it's frequently offered for free with the Internet Marketing Course mentioned above.)

Click here to find out how to make your information burglar-proof, so that it can't be stolen and resold by others.

Not that users selecting eBook Pro must also arrange for their ecommerce site to collect payment and send an unlocking code. For this function, we recommend the professional package of www.1shoppingcart.com. The professional package cost $99 a month, or $999 a year.

The professional package offers;