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Web Marketing

Section 1: Internet Marketing

Section 2: Web  Site  Design

Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide

Nothing drives an e-business like a killer marketing plan. In this eye-opening guide, Ralph "Doctor Ebiz®" Wilson shows you, step by step, how to construct an e-business marketing plan that will focus your efforts, energize your staff, and generate the sales you crave–fast! Buy  from Amazon

Permission Based E-Mail Marketing That Works

A comprehensive how-to guide to E-mail marketing. Covers; creating a budget, how to find the right lists, testing strategies, copywriting & design best practices, and case studies of best practices.  Buy  from Amazon

Search Engine Positioning

Search Engine Positioning is a hybrid web marketing and technical HTML title for experienced webmasters who are responsible for improving and increasing the traffic to a company's web site. Buy from Amazon

Web Site Design

Homepage Usability: 50 Websites Deconstructed

While there is a plethora of books available that provide tips on Web design, most authors leave a significant gap between the theory and practice--a gap that is left up to the reader to fill. Homepage Usability: 50 Websites Deconstructed boldly steps into that gap with specific observations and suggestions backed with solid quantitative analysis. This book focuses only on home page design as the most important point of presence for any Web site. Buy  from Amazon

Don't Make Me Think: Common Sense Approach to Web Usability

This book doesn't swamp you with silly examples. Instead, it explains the best way to display information. It points out what doesn't work, but more importantly how it doesn't work and what would work better.  Buy  from Amazon

Web Redesign : Workflow That Works

This brief but important book lays out a specific five-step strategy--called the Core Process--that can always be applied to the development of Web sites and fine-tuned to almost any type of project. Each step--defining the project, developing site structure, visual design and testing, production and QA, and launch and beyond--contains three related but distinct tracks. The text begins with a brief overview of each of the steps, then delves deeper into each with detailed explanations as well as specific forms and project-management strategies. Buy  from Amazon

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Observation:

E-mail marketing eliminates the expense for printing & postage. Done right the response rate is 3x to 10x higher than a standard direct mail campaign.

Done incorrectly, it can turn-off potential customers and damage your company's reputation among those affected.

 
 

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