 | Book Marketing Selling Subsidiary Rights : An Insider's Guide Selling subsidiary rights can mean the difference between profit and loss to a publisher's bottom line. A publisher of any size, publishing almost any kind of book, can take advantage of this revenue source, as long as he or she understands what sub rights is; how it functions; the parameters under which the publisher must operate; and its implications for one's publishing program. This book provides that information, often with helpful tips and hints from industry insiders. This is the only book of its kind. Buy from Amazon 1001 Ways to Market Your Books This is a tome of biblical proportion, a 700-page "organized potpourri" of useful ideas, examples, tips, and suggestions. You name it, Kremer covers it: publication scheduling, series and directory writing, attaining bestsellerdom, direct mail, cover design, offbeat advertising, online sales, alternative markets, and much (really!) more. Buy from Amazon
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 |   | Observation: We find that many publishers do not think out of the box when working on book sales. They focus on sales to consumers, retailers, libraries and wholesalers. They ignore the potential of bulk sales to associations, sales to manufacturers, sales to catalogs, and sales to government agencies. They ignore the potential of sales to overseas bookstores and maximizing subsidiary rights income. Example: A publisher that I worked for presented presented a title to a catalog house. They purchased over 50,000 copies over three years. They presented another title to a pharmaceutical company. This company ordered 10,000 copies of the book and another 5,000 in Spanish (they paid for the translation). |
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