Affiliate Book Promotion Software
Software for:
ONIX | E-commerce|
Book Promotion |
Affiliates |
Page Layout |
eBooks
Some book publishers use affiliate
marketing to promote their book sales.
What is this? Authors, readers,
professionals and organizations in the field promote your book one
their web site with
a link to your web site. You pay them a sales commission on each book sold.
On many author sites you will find a
link to Amazon. The author receives a commission for every sale that
this link generates.
Perhaps the best explanation of the
advantages of affiliate marketing come from the advertising copy for
the
AssocTrac 4.0 affiliate marketing software:
Affiliate programs allow you to:
Easily Enlist An Army of Motivated Affiliates! They'll work
day and night to promote your product or service -- with no risk to
you -- because it's a true "win-win" partnership! When they send you
a paying customer, you pay them a commission. If they don't make any
sales, it doesn't matter because it didn't cost either of you a
dime!
The commission that you pay them is a lot less than the
discount you give to Amazon or Ingram. In fact, Amazon pays
affiliates a 5% to 10% commission on each sale they send to
Amazon.
Advertise Your Business On Every Corner Of The Web -- For FREE!
Get your name, your products, and your URL on sites big
and small all across the Internet -- at absolutely no cost! -- with
affiliates personally recommending your products and services to
their subscriber!
Never Lose Money On Ineffective Advertising -- Ever Again!
You ONLY pay when a sale is made -- not merely for impressions or
click-throughs. If an affiliate drives visitors to your site, but
produces no sales, you owe them nothing. You only ever pay for real
sales!
Boost Your Sales With Third-Party Recommendations
that are
far more powerful than you advertising yourself! Just like
recommending a movie to a friend, when your affiliates recommend
your products to their customers and subscribers, you'll look that
much more credible... and you'll be as much as 400% more likely to
close those sales!
Instantly Capitalize On Other People's High Search Engine
Rankings. Get all of the exposure of the top ranking web sites
-- without all of the work or expense! All you need to do is go to
sites that have already secured a top listing in the search engines
and get them to become your affiliates. Then your banner and text
link gets all of the visibility they do!
Tip: Book publishers thinking
about affiliate marketing should ask the following
questions:
- Do many of your authors have their
own web site?
- Are your books priced high enough to
justify the sales order processing for single title
sales?
- Does your staff have the time to
contact the webmasters of internet sites related to the
interest area of your books.
- Would you rather process single order sales or have
Amazon do it?
If you process them yourself you will pay the affiliate
a 10% to 20% commission and be responsible for the time
and materials involved in picking, packing and shipping
the order. If Amazon process the order they will most
likely purchase the books from you at a 50%+ discount.
If you are a book publisher selling non-fiction
professional titles affiliate programs can make a sizable
contribution to your sales. One publisher we know gets about
10% of his sales through his affiliate program.
In our opinion, publishers of low priced mass market
trade titles will find that affiliate programs are not a
cost effective way of increasing sales. Tip: If you
don't have a web site encourage your authors to include a
link to Amazon on their web site.
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