Affiliate Book Promotion Software
Software for:
ONIX | E-commerce| Book Promotion | Affiliates | Page Layout | eBooks
Some book publishers use affiliate marketing to promote their book sales.
What is this? Authors, readers, professionals and organizations in the field promote your book one their web site with a link to your web site. You pay them a sales commission on each book sold.
On many author sites you will find a link to Amazon. The author receives a commission for every sale that this link generates.
Perhaps the best explanation of the advantages of affiliate marketing come from the advertising copy for the AssocTrac 4.0 affiliate marketing software:
Affiliate programs allow you to:
Easily Enlist An Army of Motivated Affiliates! They'll work day and night to promote your product or service -- with no risk to you -- because it's a true "win-win" partnership! When they send you a paying customer, you pay them a commission. If they don't make any sales, it doesn't matter because it didn't cost either of you a dime!
The commission that you pay them is a lot less than the discount you give to Amazon or Ingram. In fact, Amazon pays affiliates a 5% to 10% commission on each sale they send to Amazon.
Advertise Your Business On Every Corner Of The Web -- For FREE! Get your name, your products, and your URL on sites big and small all across the Internet -- at absolutely no cost! -- with affiliates personally recommending your products and services to their subscriber!
Never Lose Money On Ineffective Advertising -- Ever Again! You ONLY pay when a sale is made -- not merely for impressions or click-throughs. If an affiliate drives visitors to your site, but produces no sales, you owe them nothing. You only ever pay for real sales!
Boost Your Sales With Third-Party Recommendations that are far more powerful than you advertising yourself! Just like recommending a movie to a friend, when your affiliates recommend your products to their customers and subscribers, you'll look that much more credible... and you'll be as much as 400% more likely to close those sales!
Instantly Capitalize On Other People's High Search Engine Rankings. Get all of the exposure of the top ranking web sites -- without all of the work or expense! All you need to do is go to sites that have already secured a top listing in the search engines and get them to become your affiliates. Then your banner and text link gets all of the visibility they do!
Tip: Book publishers thinking about affiliate marketing should ask the following questions:- Do many of your authors have their own web site?
- Are your books priced high enough to justify the sales order processing for single title sales?
- Does your staff have the time to contact the webmasters of internet sites related to the interest area of your books.
- Would you rather process single order sales or have Amazon do it?
If you process them yourself you will pay the affiliate a 10% to 20% commission and be responsible for the time and materials involved in picking, packing and shipping the order. If Amazon process the order they will most likely purchase the books from you at a 50%+ discount.
If you are a book publisher selling non-fiction professional titles affiliate programs can make a sizable contribution to your sales. One publisher we know gets about 10% of his sales through his affiliate program. In our opinion, publishers of low priced mass market trade titles will find that affiliate programs are not a cost effective way of increasing sales. Tip: If you don't have a web site encourage your authors to include a link to Amazon on their web site.
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