On-Line Book Promotion Software
Software for:
ONIX | E-commerce|
Book Promotion |
Affiliates |
Page Layout |
eBooks
The effective promotion of titles
on-line arises from the integration of creativity with an analytic
analysis of your results. The software tools in this section
complement the ecommerce features offered by your book publishing
software.
Tip: The most effective tool
for increasing online sales is ensuring that your title
listing on Amazon is complete. Do they have an image of
your title, a description, a table of contents and the
text of book reviews that your title received? |
Tool 1: Web Statistics Tracking
Web analytics isn't about more reports.
It’s about increasing conversion rates, optimizing marketing
campaigns, getting a higher ranking in search engines and improving
web site ROI. It’s about having the complete picture of your
business results.
WebTrends 7 is a popular software solution that delivers
complete and accurate analysis of your web site visitor statistics across all your web initiatives.
Tool 2:
Search Engine Optimization
You need to optimize your web site to
achieve a a higher ranking on search engine results.
Axandra and
Web Position
are two software products that will help you do this.
These products will track your ranking in search engines, help you
to optimize your web pages to achieve an higher search engine
ranking and automate the submission of your site to search engines.
Tool 3: Email List Management Software
Email is an expanding and cost-effective
tool for mass marketing and business communications.
Many book publishing software solutions
offer integrated email list management options.
One example is ACUMEN's eMail List
Management Optional Module which makes it possible to send email to large
group lists from within ACUMEN. Features include automatic subscribe
and unsubscribe, HTML images and formatting and open rate and click
through tracking.
You can also use a hosted service like
Constant
Contact to manage your email list.
Tool 4: Email Auto Responders
An email auto responder manages
information requests that you receive via email and automatically sends follow-up emails.
Many book publishers with an ecommerce focus use this type of
software.
It amazes me on how many people just
"don't get it" when it comes to following up with potential
customers.
Did you know that it can take up to 7 times contacting someone
before they purchase a product - it's true! But again, there are a
growing number of people out there that are trying to make sales
without doing something as simple as setting their marketing on
auto-pilot.
Auto-responders automate the follow-up
process. There are hosted solutions and software based solutions.
A popular software based auto-responder is Mailloop.
Mailloop costs about $400.
Click
here to read a detailed report on
how Mailloop
6.0 works.
A popular hosted email auto-responder is
Get Response. This hosted solution costs about $200 a year.
|
