On-Line Book Promotion Software
Software for:
ONIX | E-commerce| Book Promotion | Affiliates | Page Layout | eBooks
The effective promotion of titles on-line arises from the integration of creativity with an analytic analysis of your results. The software tools in this section complement the ecommerce features offered by your book publishing software.
| Tip: The most effective tool for increasing online sales is ensuring that your title listing on Amazon is complete. Do they have an image of your title, a description, a table of contents and the text of book reviews that your title received? |
Tool 1: Web Statistics Tracking
Web analytics isn't about more reports. It’s about increasing conversion rates, optimizing marketing campaigns, getting a higher ranking in search engines and improving web site ROI. It’s about having the complete picture of your business results.
WebTrends 7 is a popular software solution that delivers complete and accurate analysis of your web site visitor statistics across all your web initiatives.
Tool 2: Search Engine Optimization
You need to optimize your web site to achieve a a higher ranking on search engine results. Axandra and Web Position are two software products that will help you do this. These products will track your ranking in search engines, help you to optimize your web pages to achieve an higher search engine ranking and automate the submission of your site to search engines.
Tool 3: Email List Management Software
Email is an expanding and cost-effective tool for mass marketing and business communications.
Many book publishing software solutions offer integrated email list management options.
One example is ACUMEN's eMail List Management Optional Module which makes it possible to send email to large group lists from within ACUMEN. Features include automatic subscribe and unsubscribe, HTML images and formatting and open rate and click through tracking.
You can also use a hosted service like Constant Contact to manage your email list.
Tool 4: Email Auto Responders
An email auto responder manages information requests that you receive via email and automatically sends follow-up emails. Many book publishers with an ecommerce focus use this type of software.
It amazes me on how many people just "don't get it" when it comes to following up with potential customers.
Did you know that it can take up to 7 times contacting someone before they purchase a product - it's true! But again, there are a growing number of people out there that are trying to make sales without doing something as simple as setting their marketing on auto-pilot.
Auto-responders automate the follow-up process. There are hosted solutions and software based solutions.
A popular software based auto-responder is Mailloop. Mailloop costs about $400. Click here to read a detailed report on how Mailloop 6.0 works.
A popular hosted email auto-responder is Get Response. This hosted solution costs about $200 a year.
